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INSIGHTS Express

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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

In each INSIGHTS Express, you'll find breaking news balanced with other info you just won't see elsewhere.International news.Articles about smaller brewers.Trends in other industries that bear on the US beer biz. Alcohol policy issues. Statistical snapshots. And much, much more.

INSIGHTS Express is written by the same experienced staff that brings you Beer Marketer's INSIGHTS, so you can be assured you're getting the straight scoop.

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Beer Marketer's INSIGHTS has set the standard for beer industry news for over 35 years. The beer world and the information world are changing fast, and we're changing with them. Climb on board Insights Express today!

"Beer and other types of alcohol face big challenges among young legal drinkers,” said Beer Institute’s Michael Uhrich at BI Annual mtg yesterday. Percentage of 21-24 yr olds that consumed beer in the last mo declined by 3.7 pts between 2012 and 2017, Michael showed, citing Nielsen Scarborough. Percentage who consumed premium light beer in last mo declined 6 pts, but craft up 1pt same period. Fact that fewer entry-level drinkers are monthly beer drinkers matters plenty already, but will matter even more if trends persist. While those born after 1994 are 7% of population now, Michael showed, they will double as % of population in just 4 yrs to 14% and be 24% in a decade. What’s more, this group far more multi-culti even than rest of population. Fully 22% of 21-24 yr olds are Hispanic, compared to 14% of those over 25, Michael showed, citing US Census data. Meanwhile, 14% of 21-24 yr olds are non-Hispanic Black, 6% are Asian and 4% non-Hispanic other. So, 46% of 21-24 year olds fall into those demographic categories, compared to 35% of those 25+. Young Drinkers’ Attitude About Beer And their attitudes about beer leave something to be desired, Michael showed,…

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 113
Now you’re talkin’. Anecdotal reports of better May #s still showing up in Nielsen all-outlet scans. Volume +2.6% for 4 wks thru Saturday of Memorial Day Weekend. Yr-to-date volume dropoff now just -0.7% and $$ up near 1% thru May 26 (+0.8%). Interestingly, above premium and below premium segments drove growth in recent period. Above premium trend revved up to +8.3% for 4 wks, vs +4.9% yr-to-date. Craft perked up: +6.8% for 4 wks, even as top 7 brand franchises all down. Cider jumped up 20%; Angry Orchard Rosé grabbed over 80% of 4-wk segment growth. Below premiums posted 1.9% increase, vs -1.4% for 5 mos. Natty Light, Busch Light and Key Light drove segment growth. AB and MC up 2%, 0.2% respectively for 4 wks. That’s as premium light segment dipped just 1.3%, more than 3 points better than yr-to-date trend. Bud Light down less than 2%; Coors Light down less than 3% and Miller Lite +2.7%. CBBD back to double-digit growth, Mike’s posted near 20% gain and Boston jumped 23.8%. Diageo boosted trend to +6.6%. HUSA, Pabst and NAB stayed in the red, but their dropoff rates eased.

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 109
Imports gained 1.01 share of $$ to 20.6 in 4 weeks thru May 20 (in period including Cinco) in IRI multi-outlet + convenience data. Mexican imports jumped 2.7 share to 74.9% of imports. And Constellation climbed 1.36 share for 4 weeks (exact same as yr-to-date) to 13.5 share of $$ (including a couple of ticks of craft). While some discussion continues that Constellation growth not quite as robust in latest qtr, it doesn’t really show in this data. Constellation volume up 12% yr-to-date, 13% for 4 weeks, but “just” 11% for 12 weeks. In latest 4 week period, its 2 new brands Corona Premier and Corona Familiar climbed to 1.2 share of $$ (Familiar at 0.69 and Premier at 0.53), up 0.93 share. They accounted for over 2/3 of Constellation’s share gain. Familiar at 0.6 share and Premier at just 0.2 share yr-to-date. ... 

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 107
Seltzers not suffering from “boom, splat” phenomenon or sophomore slump so far this yr. Indeed, they are still rampin’ up. More than doubling. Seltzers jumped $34.9 ml, 167% yr-to-date thru Apr 21 in Nielsen US X AOC +Conv+Military+ Liquor Plus scans. Seltzers collectively got more growth than any brands except 2, Michelob Ultra and Modelo Especial. But they’re still small, at 0.54 share of $$ and a little less than 8% of FMBs. Structure of segment ain’t set in stone, but looks very similar to last yr. Mike’s Hard leading the way and its White Claw brand becoming more dominant in seltzer space. Jumped $17.8 mil, 211% and grabbed 47 share of segment, up from 39 share in 2017. Meanwhile, Truly Spiked and Sparkling also more than doubled, up $9.1 mil, 123%. But lost a couple of share points to just under 30 (29.7). Anheuser Busch’s Spiked Seltzer, which had tv ad on NBA conference finals last night, up 248%, $5.4 mil. It’s #3 in seltzer space at 13.5 share. Smirnoff from Diageo, up $2.3 mil, 132% and dipped to 7 share of seltzers. And Henry’s Hard Seltzer, which is now available in slimline cans, is only one of top…

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 99
After the much-discussed and broadly applauded clarification from TTB about category management practices back in early 2016, no (public) follow-up yet. But TTB may have taken “a bit of a detour,” atty Marc Sorini suggested to craft brewers at CBC, “going after what I may characterize as more low-hanging fruit.” Marc spoke before TTB announced Warsteiner offer in compromise (see above), but his comments echoed those made a week earlier (and before that too) by ex-TTB chief counsel Rob Tobiassen about TTB going after “low-hanging fruit” in recent investigations and that the $750K TTB got from MA distrib Craft Brewers Guild (CBG) over pay-to-play allegations was TTB’s “starting point” going forward. Indeed, Warsteiner just paid $150K more. Did MA ABCC “Surrender”? Meanwhile, Marc also noted TTB workin’ thru $5 mil allocated for trade practice enforcement and has 50 cases in process. But “hope they don’t think they’re going to litigate all of those,” he advised. Litigation costs pile up fast. (Keep in mind that CBG still litigating fine it paid to MA ABCC.) Marc also mentioned comments by TTB’s Bob Angelo that he intends to seek permit suspensions in future cases. It’s “going to be very interesting to watch” how…

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 89
MillerCoors will not be out of the woods on its supply chain issues in Golden by end of Apr as originally expected, INSIGHTS now hears. Situation getting better but full fix is weeks away, INSIGHTS understands. On top of it, for totally different reasons, MC having trouble getting distribs sufficient supply of its sole Mexican import Sol. Recall, this is intended as one of biggest MC product launches in yrs. But because of issues trucking beer from Mexico, MC struggling to fill orders for some big planned promos. When it rains it pours. “We are seeing continued improvement at the Golden Brewery,” wrote region veep Brian Erhardt to distribs on Monday, “and look forward to returning to normal operations and inventory levels in time for the summer selling season…. We know that many of you are still dealing with low inventories and out-of-stocks. We will continue to work with you to mitigate the problem any way we can.” Those important messages at end of long letter, that mostly talked about how, because of “supply constraints,” MC would temporarily relax DPIs (“distributor performance indicators”), President’s Award requirements and other standards and measurements.

Publishing Info

  • Year 2018
  • Volume 20
  • Issue # 83
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