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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

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The first major craft M&A move of 2018 landed in TX. Fast growing Dallas-based Deep Ellum Brewing joined forces with Fireman Capital-backed CANarchy platform, teaming up with Oskar Blues, Cigar City, Wasatch & Squatters, Perrin brands, co announced and founder John Reardon shared with CBN. “I have rolled a significant portion of my equity” into CANarchy, John said. Deep Ellum was “running up against a wall of capacity,” he added, and either needed to make “massive” investment in building out its brewery or become part of “a bigger umbrella.” Enter CANarchy. Recall, Deep Ellum initially planned to sell 56% stake to separate PE platform, Storied Craft Breweries (SCB) way back in Dec 2016. That deal never consummated as originally planned. SCB took smaller stake. It is “not considered involved” tho it does have “incentive for success” as “hybrid-type investor” going forward. Deep Ellum On Pace for 55K Bbls This Yr; “Massive Runway” Still in TX This deal in large part about funding further expansion for Deep Ellum, and leaning into its growth. Deep Ellum so far just sells in TX where there’s still “massive runway,” in John’s view. Vast majority of its sales in Dallas metro. Deep Ellum sold throughout…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 56
About 80 BA-defined craft breweries operated in Ohio in 2013, occupying total of about 1.2 mil sq ft in the state, according to report from real estate consulting and research firm CBRE. At that point, half of that space was used by regional brewers (over 15K bbls), with the rest basically an even split between microbreweries and brewpubs. Fast-forward to the present and total space doubled to over 2.4 mil sq ft while the brewery count essentially tripled to about 240. And just like most of the country, most of those new breweries are small. Literally. Micros now occupy about a third of craft brewery real estate in OH, as regionals have a little more than a third and brewpubs a little less. The average craft brewery footprint shrank from about 15K sq ft in 2013 to about 10K sq ft. Those figs obviously boosted by large Boston Beer facility in Cincinnati. But they don’t include over 2 mil sq ft of production space used by pair of AB and MillerCoors breweries in OH, per CBRE. Of 3 major metro areas in Ohio, Cincinnati’s home to fewest absolute number of craft breweries, but largest total real estate, again thanks to…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 55
Michigan brewers collectively grew 10.6% to more than 607K bbls in 2017, as total beer in MI declined 1.8% to 6.02 mil bbls, according to stats published by Michigan Beer Guide’s Rex Halfpenny. MI brewers gained another 1.1 share to over 10 of total MI beer shipments. Yet vast majority of that growth came from the top-2 brewers in-state. Bell’s grew 11% to 188,775 bbls total, gaining 0.4 share of total MI beer. It’s now over 3 share of state shipments, and still represents 31% of all MI brewers in-state. Even as co expanded distribution last year (and continues to do so this year), MI still over 40% of Bell’s total shipments in 2017. Then too, Founders grew 29%, cracking 100K bbls for the first time in its home state. Founders also gained 0.4 share to 1.7 of total MI beer shipments, and now makes up 17% of total MI brewers in-state. So Bell’s and Founders collectively gained nearly 0.8 share of total MI beer and represent nearly half of total MI brewers’ sales in-state. All other MI brewers collectively grew 6.5% and gained near 0.4 share and brewpubs declined 4% (off of small base), suggesting that smaller MI brewers…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 53
There were 5 craft brands among list of top-20 growth brands (by $$) in total beer biz scans, looking at Nielsen xAOC + Conv + Military + Liquor Plus data YTD thru April 21. Elysian Space Dust IPA (+96.5%), Sam Adams Seasonal (43%), and Founders All Day IPA (+50%) ranked as 11th, 12th and 14th biggest $$ growth brands in all of beer. Collectively these 3 brands gained nearly 0.2 share of total beer $$ to just under 0.5 share YTD; up 1.45 share of craft $$ to 4.15. Yet Sam Seasonal is rapidly slowing, declining in latest periods, after getting big boost from easy Q1 comp on spring seasonal. It was as high as #5 best growth brand (by $$) before falling back to #12 thru April 21, and appears to be falling further down the list as the year goes on. Then too, two new craft brands were among top-20 growth brands in all of beer: Sam 76 Lager and Sierra Nevada Hazy Little Thing IPA. Sam 76 ($4.6 mil) and Sierra Hazy Little Thing ($3.5 mil) snagged nearly 0.8 share of craft $$ collectively. Only one other new brand made the top-20 growth brands list: Boston Beer’s…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 48
Alc bevs in general see pressure from multiple directions. Consumers just turning 21 in the US report less interest in drinking. They’re spending more time communicating with friends and family digitally rather than going out for a couple beers. Legal recreational cannabis provides “another option.” All of this suggests that “the pie could be getting smaller” for alc bevs, BA director Paul Gatza warned during CBC general session this morning. That comment riffed off research from IWSR suggesting that alc bev sales “will be in decline within a few years,” one of “concerns” Paul shared along with reasons for optimism. Asking audience to hold up their phones, “this is competing with beer right now,” he argued. “When I was younger, I’d go hang out with a couple of friends,” he remembered, “have a couple beers.” But those occasions “aren’t happening nearly as much.” And while it’s “still early” to determine exactly how much impact cannabis will have on alc bev sales, it creates “another occasion that may or may not include alcohol,” Paul said. While he remains skeptical of a major, all-at-once setback due to cannabis, “it does impact the numbers.” Then too, beer keeps “losing share to wine and…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 41
Remarkably bright first qtr shipments trend reported by Boston Beer this week stunned the street and others. But typically cautious execs tempered some of the excitement, reminding Wall St analysts and investors that, “while optimistic” about strong starts delivered by new brands, as founder/chairman Jim Koch explained on Q1 earnings call Wednesday, execs need to wait and see whether those innovations stick longer term. So they stuck to full-yr volume guidance of flat to up 6%. Shipments up 15% in Q1 (as we wrote last issue), going against easy -15% comp last yr. So co got back most, but not all of what it lost. Boston shipments can be off 3.5% for rest of the yr and still end 2018 flat. Gotta grow about 4% across next 3 qtrs to end up 6%. “We’re pretty confident that we can deliver within the guidance that we have,” CFO Frank Smalla explained. But “Q1 is the smallest quarter that we have” and “growth is innovation driven,” he reminded, so execs “want to see more repeat in the market.” Sam 76, NEIPA Not Quite Enough So Far But Distribution Will Ramp Up Over Next Month Sam Adams brand family didn’t grow in Q1,…

Publishing Info

  • Year 2018
  • Volume 9
  • Issue # 40
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