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Import Shipments Up 9% in Apr, +2% Yr-to-Date; US Total Shipments Even for 4 Mos Thru Apr (excerpt) 

Following 5 straight mos when import shipments declined, imports bounced back with solid gains Mar-Apr, putting imports back into the black yr-to-date.  Apr import shipments up 286K bbls, 8.9%, reports Beer Inst economist Michael Uhrich based on Commerce Dept data. Mexican shipments up 220K bbls, 9.5% for the mo.  Dutch shipments jumped 83K bbls, 26% and vast majority of that gain wasn’t Heineken 0.0, tho NA shipments from Netherlands quintupled in Apr. ... Import pop in Apr brought yr-to-date US shipments total back to even, actually up 30K bbls, based on Michael’s most recent estimate for domestic brewers’ taxpaid shipments for 4 mos.

INSIGHTS Express, Vol 21, No 116; June 6, 2019


How’s Biz? Shipments, Scans Flattish Yr-to-Date; Off-Prem $$ +2%; Premiumization Poppin’

Not too slow, not too fast, yet kind of an improved 4 mos for beer biz.  Volume still soft, but not bleedin’. Domestic brewers’ taxpaid shipments thru Apr and imports thru Mar suggest total US shipments slipped 255K bbls, -0.4% so far yr-to-date, reports Beer Inst economist Michael Uhrich.  Meanwhile, Nielsen all-outlet scans a similar -0.2% yr-to-date thru 5/11, having slowed in most recent 4-wk periods.  May soft going into Memorial Day, we hear anecdotally from distribs. At same time, $$ sales still growing and premiumization picked up pace so far this yr.  Above premium segments runnin’ up about 8%, adding 2.6 share to volume, near 3 share of $$ thru early May in Nielsen.  Imports (mostly Constellation), FMBs (seltzers) and superpremiums (Mich Ultra) sharin’ that share gain.  Craft volume share even yr-to-date; $$ share off 0.2. Premium biz takin’ a 2+ share hit, economy shedding 0.6. Channel-wise, grocery biz up (volume +0.6%, $$ +3.1%), but c-store volume -2.3%, $$ up just 0.3%.  Premium and near-premium biz especially soft in c-stores.

Beer Marketer’s INSIGHTS, vol 50, no 10; May 27, 2019



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 2019 Beer Marketer's Insights Seminar

The 2019 Beer Insights Seminar will be held in New York City, on Sunday evening, November 17th to Monday, November 18th at Convene.