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Imports Posted 9% Pop in Jul; +1.1 Mil Bbls, +5.5% for 7 Mos; Mexican Beers Tacked on 1.2 Mil Bbls

Good mo for imports in Jul as 5 of top 6 source countries posted gains.  Import shipments up 275K bbls, 8.9% for the mo, reports Beer Inst economist Michael Uhrich based on Commerce Dept data.  Mexican shipments +9.5%; Dutch, Belgian and Irish shipments each up double-digits. For 7 mos, imports posted 1.1-mil-bbl, 5.5% gain, offsetting about half of domestic brewers’ dropoff.  So, US shipments off 1.2 mil bbls, 1% Jan-Jul. Mexican beers grabbed additional 1.2 mil bbls, 8.4% yr-to-date. Dutch decline improved to -6.1%, -168K bbls. Belgian-German shipments combined for 150K-bbl, 10% gain.  Canadian and Irish shipments each up 1-2% for 7 mos. Volatile export biz slowed in Jul, but up 450K bbls, 13% Jan-Jul.

INSIGHTS Express, Vol 20, No 169; September 5, 2018


Imports, FMBs, Ciders and Superpremiums Combined for 3.3 $$ Share Gain for 4 Wks in Nielsen Scans

Craft conspicuously absent from that list.  Indeed, craft $$ share dipped 0.3 for 4 wks thru Aug 18 in Nielsen all-outlet scans as summer of seltzer, cider and STZ (Ultra too!) continues.  For each of 6 top craft brand fams (Nielsen lists Blue Moon, Leinie, Shock Top, Sam, Sierra and New Belgium) their declines steepened in most recent period vs yr-to-date trend.  Overall beer trends familiar for last four 4-wks. Volume up 0.7%, $$ sales +2.8%. Ditto yr-to-date trends, flat and +1.7% respectively. Every top supplier except MC and Yuengling accelerated gain in last 4 wks vs YTD or declined at less sharp pace.  Five of top-10 growth brands didn’t exist 2 yrs ago and a 6th, Corona Familiar, had limited distribution.  Better summer, and anecdotally even better August too, still hasn’t impacted mainstream outside of Natty Light and Key Light, tho Key Light slowing markedly as Key Ice revved up.

INSIGHTS Express, Vol 20, No 164; August 28, 2018

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